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The present-day alternative media is generally defined by its opposition to the mainstream media. Some proponents of alternative media argue that governments and/or large corporations so heavily control the mainstream media, that the mainstream media is often used as a propaganda machine. Therefore, alternative forms of media view themselves as necessary to present viewpoints other than those from media sources controlled by governments or corporations.
The Internet is at the forefront of today’s alternative media. It is easy and affordable to produce something over the Internet; combined with its relatively uncontrolled nature—even the most stringent government and/or corporate Internet controls can be worked around by those with computer expertise—and its ability to reach large groups of people simultaneously and easily, this makes online sources of alternative media extremely popular. Furthermore, the multimedia nature of the Internet allows for other forms of alternative media, such as the underground press, radio and television, to transmit via online sources, such as text documents, podcasts and videos, respectively.
Where Internet access is lacking, alternative forms of media can still be accessed. As mentioned above, underground press, radio and television are still used in the present day. (See “Here are more examples from across the globe”.)
Next: Expansion or Isolation?