The proliferation of alternative media is correlated with increasingly personalized content, or content that is designed specifically for a user or a certain type of user.  While this has expanded the accessibility of the media as a whole, it has also led to greater individual isolation.  While television services offer hundreds of channels and the Internet offers billions of websites, they also allow individuals to filter out content that does not coincide with their own views.⁵⁸   So rather than increasing communication between broad sections of society, alternative media could actually lead to social polarization instead.

58 Ibid.  p. 21

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