The Role of Media in Society
The Role of Media in Society

Most social scientists define our current society as a mass society and believe it was formed at the end of the 19th century mainly by industrialization, urbanization and modernization (Wells, 1997).  The media’s role in this society is fundamentally a function of how this society chooses to use the media.  Furthermore, the media’s relationship with this society is both reflexive—the mass media simultaneously affects and is affected by mass society—and varied.

The following pages highlight four examples of important roles the media has in society. 

 

Next: Self-Regulation: How the Media Watches Itself