Web 2.0
Web 2.0

One thing seems to hold true for modern Internet enterprises: nothing stays constant forever. The number of users is growing, page views are exponential rising, and online content is frequently updated, from every couple days to every five minutes. Many experts believe Web 2.0, a term made popular by O’Reilly Media in 2004, is the cause of the boom. According to President and founder Tim O’Reilly, the advanced Internet has become “the business revolution in the computer industry caused by the move to the Internet as platform.”

As a platform, the Web evolution comes with integrative enhancements thanks to cheaper production of technological infrastructure. A core aspect of Web 2.0 is harnessing collective intelligence through open source project, mass collaboration, user engagement on social networks, and rethinking the traditional business model.

In the next section, we will discuss Web 2.0 and its social, economical, and ethical implications. This Issue in Depth will provide background into popular trends brought about by Web 2.0 and why they hold significance in the global age.

* Picture Source: http://www.flickr.com/photos/pigatto/332193181/


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